Search engine optimisation has two types. This is off page optimization, which is about things you could do to get a high ranking for your website and what you do outside the pages of your site and on-page SEO, which is the process that can be done in the pages of a website to maximize the performance of the search engine. On-page SEO On-page SEO is the process of creating searchable content for each search engine. He does tricks on the pages of your current website or blog to increase your ranking on search engines. The main purpose of SEO is not only to get the best rankings for each relevant keyword but to be frequently found by qualified visitors and of course to develop good content for your potential clients. This type of SEOstarts with how well your site is ranked by the search engines and what aspects of your site need to be considered for a better. There are several factors in on page search engine optimization. One of them is the density of keywords. Indicates the number of times a keyword or phrase is displayed compared to the total number of words on a given page. Keywords are words or phrases that researchers enter into the search engine to find the content they want. Other factors include the total amount of text that can be indexed on a page, as well as the use of bold text and titles. After defining the keywords, the content is saved. When creating content for your website, always keep in mind your target market as this will make it easier for visitors to find it. Write in terms and in the language that your visitors will understand and that is related to your products and services. Keep in mind that the key component of high-quality SEO is the content that they have. The better the content, the more visitors your website will find. Off-page SEO When talking about SEO, you have to understand two basic things and these are on-page and off-page SEO services. Many people are focusing on off-pages without working on their on-page, resulting in bad results. However, this does not mean that the off-page is not as important as on-page In fact, the proper offpage can also be enough to get your website to the top of the search engine results page. When we call off-page SEO, it refers to a process in which a professional will work on SEO methods that are not linked to the website. Off-page refers to all the things that you are doing outside of your website to increase your website’s search engine rankings. This is where you might be making a link pointing to your site, which will be beneficial for your site’s search ranking. Think of this process as a way to gather votes to increase ranking on your SEO company UK. The problem with others is that they think that building links just pointing to your site will already increase your search engine ranking. The truth is that you do not need to make thousands of links, just be able to get a better rank. It will still depend on where your links are coming from and what is the quality of the content found on your website. There are times when you will be able to get a better ranking by applying on-page or off-page SEO. Applying two methods at the same time will increase your chances, especially if you are going to do both methods properly. White Hat Link Building White hat link building is the best-known strategy for getting relevant links to your site is at the top of the SERPs of the major search engines like Google, Yahoo, Bing, and SEO UK. In particular, Google takes your inbound links as referrals and puts your site on higher page rank. The following white-hat optimization strategies will help you get good backlinks and good page rank. Article Submission Links: Submission of high-quality articles to top free article directories and backlinks placed with the required keywords in article text as well as author bio are the best white hat link building techniques. Though annoying, it helps readers provide valuable information that they click on the link to visit your site and share your link. Use anchor texts: always use the correct anchor text for your links. Using your keywords as anchor text is very useful because Google is very interested in links with anchor text. SEO professionals who use white hat link building methods always select article submission sites that allow tracking links because those links are crawled and indexed by Google Spider.